Did you know that wet hair is weak hair? Our hair turbans drink up water before it drowns your hair.
Keratin is distributed within the hair. When hair is wet, keratin absorbs water rapidly causing the hair to swell and stretch, weakening it up to 57%. This is when hair is most vulnerable and prone to damage. To keep hair strong, water needs to be removed within the first few minutes after getting out of the bath or shower.
GO AHEAD, BE GENTLE
Exposure to heat breaks open cuticles, creates fissures in the hair strand, and extracts the natural moisture contained within hair. That’s why blow dryers are best used to style, not dry, hair.
STOP HEAT DAMAGE
Heat damage is real, but heat on soaking wet hair is especially damaging. Use Aquis to dry 50% faster and save the hot stuff to style.
NO FRICTION = NO FRIZZ
Cotton has harsh loops that cause frizz. Aquis uses workout wear-like technology to zap water out of hair gently.
A heavier towel can lead to more damage. Since wet, swollen hair is prone to stretching—heavy, towels worsen the stretching and force hair to reach a point of breakage faster.
BREAK OUT OF THE BUBBLE
When hair dries unevenly, wet patches remain vulnerable and take on more than their fair share of damage. Bubble damage happens when using heat. The moisture within the cortex becomes overheated—turning the liquid into steam. As the steam expands, it creates microscopic bubbles in your hair. The result? Brittle, dry strands.
SHINE ON, YOU CRAZY DIAMOND
Water and heat damage compound into dull, faded hair. Use it to pump up your natural shine and keep your color vibrant longer.
How to use? (3 Steps) 1. Bend to make your hair hang down, put hair towel on your head (the end with button); 2. Wrap your hair with the hanging part of the towel; 3. Pull up the secure loop across your head and fix it under the secure button.